Definitions
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Etymologies
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Examples
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But isolated success stories are not what we need now --- 3BL needs to become the global system instead of the exception to the rule.
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Business leadersoften agreeon a personal level with 3BL, but explaining their business decisions to stock holders who perceive 3BL as interrupting the profit flow and thus, the rise in their stock value is much more difficult.
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It's a terrific idea for building a sustainable economy but we need a Full Spectrum Economy if 3BL is going to become a global way of building our social and business organizations.
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Broadening the economic measurement system to include other options for wealth creation is necessary if 3BL is to take hold throughout the globe.
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If we transition the current economy from a 3 sector to a 6 sector system Full Spectrum Economy, 3BL would be possible everywhere!
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It offers the support structure necessary to enable the 3BL to become the norm for social and business systems.
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As Riane Eisler has shown in her book, “Real Wealth of Nations ... creating a caring economics” — it does pay to care and companies that engage in 3BL outperform their counterparts.
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As it stands today, 3BL is a great idea but happening on limited levels.
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Davidcoethica, the European director of the publicity firm 3BL Media, wanted to know how Best Buy can balance its role as a promoter of consumption of products with a sustainability ethos.
Forbes.com: News Aman Singh 2011
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The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility.
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A decade ago, The Economist was already signaling that the term had become part of thebusiness lexicon. As the magazine explained, the approach, “aims to measure the financial, socialand environmental performance of the corporation over a period of time. Only a company thatproduces a TBL is taking account of the full cost involved in doing business.”
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