Burma-Shave

Students of branding, or readers looking for a general overview of advertising, will appreciate the book's playful factoid-illuminating design and anecdotes describing the industry's breakthroughs, such as Burma-Shave's brilliant 1920s highway billboard campaigns.

"Storytelling" and "The Age of Persuasion": Two books on advertising James P. Othmer 2010

They were carefully color coordinated, like the banners of the independence intifada, and staggered in the manner of Burma-Shave signs.

Day of Honey Annia Ciezadlo 2011

Corbis A few of Burma-Shave's famous signs from the 1940s.

The Soul of Brevity Daniel Akst 2011

Just a few old maps, historical landmarks, rest sites and Burma-Shave signs marked our route along the highway.

Chicken Soup for the Soul: Thanks Dad Jack Canfield 2011

Just a few old maps, historical landmarks, rest sites and Burma-Shave signs marked our route along the highway.

Chicken Soup for the Soul: Thanks Dad Jack Canfield 2011

They were carefully color coordinated, like the banners of the independence intifada, and staggered in the manner of Burma-Shave signs.

Day of Honey Annia Ciezadlo 2011

The Burma-Shave roadside signs were not maintained; they faded and fell in forgotten locations, no hands clapping.

The Death of James A. Garfield « A Fly in Amber 2008

The signs came in sets of five – the last sign a kicker for the sponsor, Burma-Shave.

The Death of James A. Garfield « A Fly in Amber 2008

The Burma-Shave signs were a touch of humor in the predictable procession of tarpaper shacks surrounded by junked cars, scrub pine, and leavened with the sporadic offering of flattened raccoon.

The Death of James A. Garfield « A Fly in Amber 2008

           After limbering-up exercises that include limericks and Burma-Shave rhymes, the boys disperse into offensive and defensive groups, with Dugan taking the Romantics while his assistant, Ray Eberle, works with the Symbolists.

High School Bards Face Tough Summer of Two-a-Day Practices 2010