Definitions
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Etymologies
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Examples
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We now know for instance that digital targeting technologies – like all media technologies – generate diminished returns on investment (DROI).
Walking the Talk: When Wonders Cease - Jeff Einstein - MediaBizBlogger 2009
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XP-DROI@europarl. europa.eu Human Rights commission of European Union.
Gaea Times (by Simple Thoughts) Breaking News and incisive views 24/7 2009
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