Idelle

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"Pert Plus for Men was cannibalizing the brand, because Pert Plus already was a men's brand," said Rick Cutler, director for marketing at Idelle Labs in Danbury, Conn., a division of Helen of Troy.

NYT > Home Page By ANDREW ADAM NEWMAN 2011
The New York Times, Idelle will spend $10 million to $15 million dollars on marketing for each.

Forbes.com: News Jenna Goudreau 2010
Helen of Troy said the deal will expand its hair care product offerings and the business will be integrated into its Idelle Labs skin and hair care products.

Forbes.com: News 2009
To learn more about "Your Brain After Chemo: A Practical Guide to Lifting the Fog and Getting Back Your Focus" by Dan Silverman, MD, PhD. and Idelle Davidson, visit www.

Idelle Davidson: Chemo Side Effects: Is 'Chemo Brain' a Disability Under the Americans With Disabilities Act? Idelle Davidson 2010
"We will quickly integrate Infusium 23 (R) into our Idelle Labs division of skin and hair care products.

unknown title 2009