Instagram

"I don't like the idea of Instagram as a photo sharing service, and I don't think it is," says Systrom, "it's very much a communication tool, it's a visual communications tool."

Gizmodo Mat Honan 2012

A popular iPhone app called Instagram mimics old-school film "flaws" but with the ease of digital.

CNET News.com 2011

AD: We had this thing on Instagram, which is an iPhone app and another form of social networking.

The Full Feed from HuffingtonPost.com Mike Ragogna 2012

That's what blogs are, and mobile applications like Instagram, and platforms like Pinterest.

Pamela Poole: The Web Is a Room With a View Pamela Poole 2011

That's what blogs are, and mobile applications like Instagram, and platforms like Pinterest.

Pamela Poole: The Web Is a Room With a View Pamela Poole 2011

It's also noticeable the yellowing of the photos, they're deteriorating a little, it's like a natural Instagram filter, said Good.

Turnstyle: Remembering WWII Veterans With Shoebox iPhone App From 1000Memories Turnstyle 2011

It's also noticeable the yellowing of the photos, they're deteriorating a little, it's like a natural Instagram filter, said Good.

Turnstyle: Remembering WWII Veterans With Shoebox iPhone App From 1000Memories Turnstyle 2011

That's what blogs are, and mobile applications like Instagram, and platforms like Pinterest.

Pamela Poole: The Web Is a Room With a View Pamela Poole 2011

You snap an arty photo of the scene with your iPhone camera and post it on Instagram and Twitter, affixing "#sxsw" to the end of your micro-message so all your followers know you are in-the-know and on the list.

Navigating a Texas-Size Fest Katherine Rosman 2011

Instagram released an update Friday morning just in time for the festival with two new features: Tilt-Shift and a cool new News Feed.

South by Southwest kicks off 2011