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Net Promoter Score

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Examples

  • A company's Net Promoter Score, or NPS, is based on customers 'likelihood to recommend the company's product or service.

    Macsimum News Dennis Sellers 2010

  • The Net Promoter Score is based off one question: "How likely is it that you would you recommend our company to a friend or colleague?"

    PR.com Press Releases 2009

  • One of the crazier things about the Net Promoter Score is how it’s calculated. The inputs come from a simple survey. Respondents are asked a single question: How likely are you to recommend [COMPANY] to a friend or colleague? On an eleven-point scale, with zero marked as Not At All Likely and 10 marked as Extremely Likely, respondents pick a number.

    Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It) - UX Articles by Center Centre Jared M. Spool 2020

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