OKR

Doerr was a fan of a complicated system called Objectives and Key Results, usually referred to by the acronym OKR.

In the Plex Steven Levy 2011

Doerr was a fan of a complicated system called Objectives and Key Results, usually referred to by the acronym OKR.

In the Plex Steven Levy 2011

Sundar Pichai and his team had an OKR of 20 million users by the end of the year.

In the Plex Steven Levy 2011

After the Code Yellow, Google set a companywide OKR the objective key result metric Google uses to set goals to fight latency.

In the Plex Steven Levy 2011

Even worse than failing to make an OKR was exceeding the standard by a large measure; it implied that an employee had sandbagged it, played it safe, thought small.

In the Plex Steven Levy 2011

The sweet spot was making about .7 or .8 of your OKR.

In the Plex Steven Levy 2011

Four times a year, everything stopped at Google for divisionwide meetings to assess OKR progress.

In the Plex Steven Levy 2011

“Larry and Sergey wrote an OKR saying we should make the web as fast as flipping through a magazine,” says Pichai.

In the Plex Steven Levy 2011

Its OKR was to change the look of search 25 percent within a hundred days.

In the Plex Steven Levy 2011

Geekily enough, the metric was measured by a decimal representation of how close an employee came to the OKR, with the integer 1 being an exact hit.

In the Plex Steven Levy 2011

OKR stands for Objectives and Key Results. The form of the OKR has been more or less standardized. The Objective is qualitative, and the KRs (most often three) are quantitative. They are used to focus a group or individual around a bold goal.

The Art of the OKR, Redux The Art of the OKR, Redux - Set, Achieve And Succeed with Goals 2020

The updated version includes 22,000 words of all-new material designed to help OKR users in larger companies create, grade, and manage OKRs in ways that accelerate success and drive rapid organizational learning.

Writing Irene Au 2025