Schrank

"The question is how best to get the Tumblr experience into the app without detracting from the book itself or pulling too far away from the story," Mr. Schrank said.

Blowing Up the Book Alexandra Alter 2012

Delphine Schrank visits the empty lakes and scattered elephant bones left behind by the DRC's ongoing violence.

Heart of Darkness 2009

Delphine Schrank visits the empty lakes and scattered elephant bones left behind by the DRC's ongoing violence.

Heart of Darkness 2009

"It's a great big rights issue," Mr. Schrank said.

Blowing Up the Book Alexandra Alter 2012

He approached Ben Schrank, president and publisher of Razorbill, a Penguin young-adult imprint, who liked the idea of a novel that could be spun into an interactive, multimedia app.

Blowing Up the Book Alexandra Alter 2012

According to Ben Schrank, publisher of Razorbill, an imprint Penguin, a book's cover is important, especially for a new author, but a book never sells because of the cover alone.

Judging a Wine by What It Wears Lettie Teague 2011

Delphine Schrank visits the empty lakes and scattered elephant bones left behind by the DRC's ongoing violence.

As Go the Hippos … 2009

Delphine Schrank visits the empty lakes and scattered elephant bones left behind by the DRC's ongoing violence.

Heart of Darkness 2009

Delphine Schrank visits the empty lakes and scattered elephant bones left behind by the DRC's ongoing violence.

As Go the Hippos … 2009

Last week at Penguin's downtown Manhattan offices, members of Penguin's digital development team met with Mr. Schrank and Mr. Corral to show them the latest product.

Blowing Up the Book Alexandra Alter 2012