Sheconomics

Karen and Simonne have devised seven laws of 'Sheconomics' that will help you change your attitude to personal finance, get your money madness under control and secure a financial future that doesn't depend on Prince Charming.

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A survey conducted by Karen Pine, professor at the University of Hertfordshire and author of Sheconomics, found that 79 per cent women go on a spending spree to cheer themselves up.

Women Shop More When Depressed | Impact Lab 2009

Her latest book on the psychology of women and money is called Sheconomics.

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Sheconomics, says that the joint account really took off in the 1970s and 1980s as women started to contribute to the household income.

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A survey conducted by Karen Pine, professor at the University of Hertfordshire and author of Sheconomics, found that 79 percent women go on a spending spree to cheer themselves up.

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Simonne Gnessen, co-author of Sheconomics, a book on female attitudes to finance, believes some women use shopping for clothes and beauty products as a form of self-medication and indulge in rescue fantasies, expecting a Prince Charming to come along and pay off all their debts.

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Sheconomics is a new book co-written by psychologist Professor Karen Pine and financial adviser Simonne Gnessen.

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In Sheconomics, some of the people interviewed admitted to feeling that they somehow had unlimited funds with a joint account and that it "didn't really count".

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Extracted from Sheconomics by Karen Pine and Simonne Gnessen, £7.99, published by Headline.

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Sheconomics: Our fail-safe plan is the smart girl's guide to staying out of debt

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