TOp

The first is a major change to pharmaceutical policy, with the National Institute for Clinical Excellence (Nice) opening widespread co-operation with its French equivalent, Travaux et Operations pour la Sante (TOp Sante).

Andrew Lansley to add French lessons to NHS reform 2011

Some of the newcomers are companies TOp 100 that benefited from their success in Despite BP's relatively small market emerging markets.

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BrandZ Top 100 ranking was produced, only one of the Top 100 brands was based 30 BRaNDZ TOp

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TOp 20 RISERS Amazon became a preferred Financial Institutions Beer shopping option in most non-food Top 20 risers categories, as general merchandise Despite the global economic crisis, both The brand Skol continued its high visibility # Brand Brand Value Brand Value sales grew 54 percent, with strong MasterCard and Visa appreciated in brand among young people in Brazil.

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TOp 20 Verizon, a mobile operator with the Three categories dominated largest 3G network in the United States, the top 100. increased revenue from data transmission RISERS by 30 percent and introduced Android - Ten of this year's Top 20 Risers are based phones in a strategic partnership technology-related brands, including with Google.

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A complete list of WPP companies and a searchable directory is available at www. wpp.com/wpp/Companies For further information contact David Roth david. roth@wpp.com 142 BRaNDZ TOp 100 MOST VaLuaBLE

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Brand Contribution Index runs from 1 (low) up to 5 (high) 36 BRaNDZ TOp 100 MOST VaLuaBLE

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TOp 100 OVERVIEw Brands grew in value even in some of the The importance of brand Each of the 17 product categories included in the BrandZ report contains examples of categories hardest-hit by the recession.

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TOp 100 Brands last year caught a glimpse of the post - In each of the 17 categories surveyed for the BrandZ Top 100 report, brands struggled with cautious spending in OVERVIEw recession world. developed markets while enjoying a more enthusiastic reception in emerging markets.

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Coke, the world's most valuable non-technology brand, emphasized its core values of optimism and 118 BRaNDZ TOp 100 MOST VaLuaBLE GLOBaL BRaNDS 2010 119

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