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ecbrenner commented on the word active content
"Refers to content on a Web site that is either interactive, such as Internet polls or opt-in features, or dynamic, such as animated GIFs, stock tickers, weather maps, JavaScript applications, embedded objects, streaming video and audio or ActiveX applications. Streaming video and audio rely on browser plug-ins, such as RealPlayer, to display active content." --Webopedia
February 3, 2010