advergames

‘Gaming gets political in advergames, where you can help Hulk Hogan fight zombie Bush cabinet members or save a refugee in Darfur, all with the click of a mouse.’

The Video Game That Could Save Darfur | Disinformation 2007

A recent study found that food manufacturers 'use of "advergames" -- online games that companies use to boost traffic to their Web sites and promote their brands -- may indeed influence kids' eating choices.

Reuters: Top News 2009

Of this total, a significant percentage will come from "advergames," video games created as marketing tools, usually with brand awareness as the central objective.

Using Video Games as an Advertising Vehicle | Impact Lab 2007

Considering "advergames" as an inexpensive way of reaching a gaming audience.

In-Game Advertising | Impact Lab 2006

These "advergames," and techniques like product placement, viral marketing and sponsored gaming, all work implicitly and emotionally.

unknown title 2009

Many companies are also using online marketing in the form of cereal websites and "advergames."

Joanna Dolgoff, M.D.: How Advertisers Manipulate Children 2010

Many companies are also using online marketing in the form of cereal websites and "advergames."

Joanna Dolgoff, M.D.: How Advertisers Manipulate Children 2010

Before I get going with my first blog I'd like to thank the team at Huffington Post for inviting me to be a regular blogger on HuffingtonPost. com, and you for taking the time to read my thoughts on casual games, advergames and digital marketing.

Jessica Rovello: Brother, Can you Spare an Xbox? 2009

This award is open to online marketing, e-shots, advergames, podcasts and virals that have successfully communicated a green message.

Archive 2008-09-01 Thatsnews 2008

Mainly due to the difficulty in defining casual gamers and an unwillingness among developers to cater to what appears to be an un-educated demographic, the casual games label can be applied liberally, and yet web games often get dismissed as just advergames.

Suttree » Casual Games, Social Software » Casual Gaming, Passive Gaming 2006