Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The
encroachment ofads ,logos , and other types ofcorporate branding intopublic and traditionallynon-commercial spaces, or thedissemination of corporatemessages throughmethods ormediums not typically used formarketing purposes. - noun The
deliberate defacement ofcorporate iconography , generally for purposes ofprotest ,parody , orsocial commentary .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
Blend of brand and vandalism.
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Examples
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Subvertising, in which activists subvert advertising often using the language and style of the brand itself, is also known as culture jamming, or brandalism – a mashup of brand and vandalism.
Brandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast Gemma Ware 2023
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