Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The
range ofbrands available in themarket , or aspecific segment thereof, especially considered collectively as acultural phenomenon .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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"brandscape" - the brand positioning of each of your competitors.
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"brandscape" - the brand positioning of each of your competitors.
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In a cluttered brandscape, the best will always win out, no matter what the format.
The Eternal Truths Behind The Best New Branding Commercials 2010
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The Chinese worldview, not to mention its brandscape, is profoundly different from Western -- indeed, all -- markets.
Tom Doctoroff: Brand Management in China: Three Golden Rules 2009
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We in China are optimistic about the nation's ability to morph from the Wild East to a civilized brandscape.
Tom Doctoroff: Advertising Agencies in China: Glorious Opportunities, Easily Squandered 2008
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The number has fallen slightly, from 63 two years ago, but the survey still evidences the most staggering domination of the global ‘brandscape’ by American firms.
Archive 2005-08-01 JDsg 2005
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The number has fallen slightly, from 63 two years ago, but the survey still evidences the most staggering domination of the global ‘brandscape’ by American firms.
The US and the Nation Brand Index JDsg 2005
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Read on to learn how these brands broke away from their competitors to create a new American brandscape.
Forbes.com: News On Marketing 2011
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All brands need to manage their reputation - and it's even more critical in the rapidly evolving brandscape to have a triangle of intimacy between end user, brand custodian and client.
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All brands need to manage their reputation - and it's even more critical in the rapidly evolving brandscape to have a triangle of intimacy between end user, brand custodian and client.
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