Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
- noun An innovative or unusual mechanical contrivance; a gadget.
- noun An innovative stratagem or scheme employed especially to promote a project.
- noun A significant feature that is obscured, misrepresented, or not readily evident; a catch.
- noun A small object whose name does not come readily to mind.
- transitive verb To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
- transitive verb To change or affect by means of a gimmick.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun A
trick ordevice used to reach some end. - noun A clever
ploy orstrategy . - verb To
rig or set up with a trick or device.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- noun something unspecified whose name is either forgotten or not known
- noun any clever maneuver
- noun a drawback or difficulty that is not readily evident
Etymologies
from The American Heritage® Dictionary of the English Language, 4th Edition
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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But while this gimmick is an interesting starting point, von Trier and Scorsese would have to find a way to twist the story that makes it worth telling again.
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White House chief of staff William Daley told NBC the debt ceiling "must be extended in a way that gives certainty to economy through '13 and not some short term gimmick where we're right back in this fix in six or eight months."
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While he challenges Democrat Coakley to take the pledge, which she calls a gimmick, Coakley toured the Lynn Community Health Center, where officials cite her winning lawsuit against pharmaceutical companies.
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Like Orci said, a good story, not a slick gimmick, is the key to success.
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Vegas has been a touchstone for a while of squalid stupid behavior, and the “what happens in Vegas” catch-phrase/marketing gimmick is definitely one of those things that has national saturation.
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So my assertion that the whole "get in shape with Wii" angle was entirely a gimmick is based entirely in ignorance -- at least, as far a the game aspect is concerned.
Archive 2009-06-01 SVGL 2009
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So my assertion that the whole "get in shape with Wii" angle was entirely a gimmick is based entirely in ignorance -- at least, as far a the game aspect is concerned.
Pondering An Effort At Exercise Software SVGL 2009
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I will say, the ghost story is one of the most difficult supernatural tales to pull off effectively, especially in film, and one does not manage that trick by regurgitating every tiresome gimmick from the last decade of American and Japanese cinema (most of which never worked to begin with).
"There's a shark-shaped fin, in the water of my dreams..." greygirlbeast 2009
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I say “loosely based” because the main gimmick of the comic — that Chance was a genius impersonator, so he could take the place of the targets he was protecting without anyone knowing (thus the title) — has been dropped.
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People would be pissed if the gimmick is ruined but it's not like the movie would stop.
The Latest Gimmick: Last Call, an Interactive Horror Movie, Will Phone You During the Film | /Film 2010
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