Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun marketing The
influence thatchildren exert , bothdirectly andindirectly , on theconsumer decisions made by theirparents .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
Blend of kid and influence.
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Examples
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Publisher: Rodman Publications, Inc. kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y-- Kids, Tweens and Teens by Anne Sutherland
Comments
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