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Examples
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Konkatsu@net, a website specialized in konkatsu explains the guidelines for a successful ‘marriage hunting '.
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"The word 'konkatsu' is catchy enough to get marketers to ride on," she says.
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Experts say that with Japan's economy plunged deep into recession, many women are taking a renewed interest in marriage and the economic stability it could provide, and are actively seeking a partner through "konkatsu" or spouse-hunting activities.
Stuff.co.nz - Stuff 2010
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There are literally thousands of companies getting in on the "konkatsu" act.
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Indeed, as some commentators have remarked, since the term "konkatsu" derives from the term job hunting
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I agree the "konkatsu" idea, getting an opportunity to meet people you probably wouldn ` t otherwise, is good in theory ...
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And to a certain extent it is-but the connotations of inadequacy don't seem to impact the ongoing popularity of "konkatsu" parties.
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According to a Nikkei report, a 2007-2008 survey by Tokyo University's Institute of Social Science reckons that older singles rely less on friends and networking to find a mate and turn more to professional matchmaking services such as "konkatsu" party organizers.
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I thought the "konkatsu" trend would quickly hit its peak at the end of last year, when several TV dramas on Fuji and NHK showed the situation of aging singles (typically cast as women in their late 30s and men in their early 40s) becoming more obsessed with getting married so as to not grow old alone, or to miss the chance to have kids before it is too late.
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The new performance dating is called "konkatsu" or "kekkon katsudo," meaning "marriage activities" and comes from a term coined from a 2008 book by sociologist Masahiro Yamada-the same guy who came up with the cute term "parasite singles."
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