lure

from The American Heritage® Dictionary of the English Language, 5th Edition.

• noun Something that tempts or attracts with the promise of pleasure or reward.
• noun An attraction or appeal.
• noun A decoy used in catching animals, especially an artificial bait used in catching fish.
• noun A bunch of feathers attached to a long cord, used in falconry to recall the hawk.
• transitive verb To attract or entice, especially by wiles or temptation.
• transitive verb To recall (a falcon) with a lure.

from The Century Dictionary.

• noun Same as lore.
• noun In falconry, a decoy used to recall the hawk to its perch on the fist.
• noun In heraldry, the representation of a lure with a line or leash at the end of which is a hawk's bell.
• noun In angling, an artificial as distinguished from a natural bait; something to attract a fish which the fish cannot eat.
• noun Any means of enticement; anything that attracts by the prospect of pleasure or profit.
• noun An enticing action or display; allurement; enticement; temptation.
• noun A Middle English form of leer.
• noun In hat-manuf., same as looer.
• noun An ancient form of trumpet still in use in Scandinavia, having a curved tube several feet long, used for calling cattle, and by traveling parties as a signal.
• To call; utter a peculiar call or cry, as in attracting an animal.
• To attract as by a falconer's lure and call; decoy; entice by the display of something.
• To allure; entice; invite by anything that promises pleasure or profit.
• Synonyms Entice, Decoy, etc. See allure.

from the GNU version of the Collaborative International Dictionary of English.

• intransitive verb To recall a hawk or other animal.
• transitive verb To draw to the lure; hence, to allure or invite by means of anything that promises pleasure or advantage; to entice; to attract.
• noun A contrivance somewhat resembling a bird, and often baited with raw meat; -- used by falconers in recalling hawks.
• noun Any enticement; that which invites by the prospect of advantage or pleasure; a decoy.
• noun (Hat Making) A velvet smoothing brush.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun Something that tempts or attracts, especially one with a promise of reward or pleasure.
• noun fishing An artificial bait attached to a fishing line to attract fish.
• noun A bunch of feathers attached to a line, used in falconry to recall the hawk.
• verb To attract by temptation etc.; to entice.
• verb To recall a hawk with a lure.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

• noun qualities that attract by seeming to promise some kind of reward
• verb provoke someone to do something through (often false or exaggerated) promises or persuasion
• noun something used to lure fish or other animals into danger so they can be trapped or killed
• noun anything that serves as an enticement