Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- adjective photography, film In the
middle of aroll offilm . - noun advertising A spot ad in the middle of an
online video . It is often 15 or 30 seconds long.
Etymologies
Sorry, no etymologies found.
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Examples
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Marketers also like preroll, midroll and postroll ads because they can take the TV ads they already have created and chop them up to fit the Web.
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The new formats, which deal with the technical specifications of the commercials, cover preroll, midroll and postroll ads (ads that appear before, during and after a video), and the formats for skin, bugs and tickers.
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Ad units we saw during a demo included 5-second prerolls, banners, overlays, and 30-second midroll ads.
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The advertising unit features a stationary banner that runs above the video player on the homepage, branding at the top of the player and a 15-second midroll ad unit within the video.
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The advertising unit features a stationary banner that runs above the video player on the homepage, branding at the top of the player and a 15-second midroll ad unit within the video.
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The founders of YouTube had resisted so-called preroll, midroll and postroll advertising on short videos for fears that it would alienate users.
Google News, Inside. 2008
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