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Examples
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Most important, the so-called "peoplemeter" data that advertisers and agencies use to plan media purchases and figure out return on investment have been unreliable and inconsistent for pay TV in Asia's diverse markets.
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Nielsen Media Research is the currency for this variable through the use of the pushbutton peoplemeter to estimate presence.
Optimal Decision Making in TV Program Selection - Bill Harvey - MediaBizBloggers 2009
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On the basis of this fact, TNS argued that one ought not tax the industry a fortune for peoplemeter data but instead lower the cost of TV audience research by using set top box data to measure household tuning (accounting for 90% of the sex/age ratings) supplemented by smaller peoplemeter samples to get the sex/age in-room-and-viewing data (accounting for the other 10% variance in the sex/age ratings).
In Terms of ROI: What Do We Know About Today's TV Ratings Currency? - Bill Harvey - MediaBizBloggers 2009
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On the basis of this fact, TNS argued that one ought not tax the industry a fortune for peoplemeter data but instead lower the cost of TV audience research by using set top box data to measure household tuning (accounting for 90% of the sex/age ratings) supplemented by smaller peoplemeter samples to get the sex/age in-room-and-viewing data (accounting for the other 10% variance in the sex/age ratings).
In Terms of ROI: What Do We Know About Today's TV Ratings Currency? - Bill Harvey - MediaBizBloggers 2009
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This made sense in that Nielsen annoys viewers in its sample by putting messages up on the screen until the first viewer announces himself/herself by keying in via their button on the peoplemeter keypad.
In Terms of ROI: What Do We Know About Today's TV Ratings Currency? - Bill Harvey - MediaBizBloggers 2009
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This made sense in that Nielsen annoys viewers in its sample by putting messages up on the screen until the first viewer announces himself/herself by keying in via their button on the peoplemeter keypad.
In Terms of ROI: What Do We Know About Today's TV Ratings Currency? - Bill Harvey - MediaBizBloggers 2009
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"Both in terms of our standard peoplemeter data and the Telmar software programmes that read the data, I believe we're on a par with the United Kingdom and a good few strokes ahead of many other countries, including the United States of America," says O'Neil, who notes that the weekly and respondent data available locally puts our reach and frequency model ahead of most other countries.
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