prejuvenation

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It is part of a movement called “prejuvenation” that’s sending 20-somethings to their dermatologists seeking “preventative Botox” injections.

Me and My Bosom Xochitl Gonzalez 2023
In fact, according to the market research firm Circana, 70 per cent of Gen Z already use anti-ageing serums, and they regularly share their “prejuvenation” skincare routines online.

Why Gen Z are saying no to Botox Verity Clark 2025