Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun film, uncountable A period of time during which the
camera rolls but before theaction begins. - noun Internet, countable An
advertisement that plays before the maincontent .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
Support
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Examples
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The founders of YouTube had resisted so-called preroll, midroll and postroll advertising on short videos for fears that it would alienate users.
Google News, Inside. 2008
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There are "preroll" ads that run before a video clip.
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Google plans to begin accepting "preroll" and "postroll" ads, which will run before and after some YouTube video clips, according to one person familiar with the matter.
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In some cases, there will be 'preroll' ads, which ask viewers to sit through a TV-style commercial before getting to the video.
Google Blogoscoped 2008
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In some cases, there will be 'preroll' ads, which ask viewers to sit through a TV-style commercial before getting to the video.
Search Engine Optimization and Marketing News provided by Cumbrowski.com 2008
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"preroll" ads, which ask viewers to sit through a TV-style commercial before getting to the video.
MetaFilter 2008
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If Google could reliably deliver videos with almost no latency, he reasoned, users might not balk so much at the “preroll” ads that come before the actual content, especially if the video was one of a series that users subscribed to and so were already eager to see what was coming.
In the Plex Steven Levy 2011
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If Google could reliably deliver videos with almost no latency, he reasoned, users might not balk so much at the “preroll” ads that come before the actual content, especially if the video was one of a series that users subscribed to and so were already eager to see what was coming.
In the Plex Steven Levy 2011
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So, if after a few weeks of putting the preroll upfront, do you think those 12 or so people will get over it?
A Serious Online Video Advertising Problem - Shelly Palmer - MediaBizBlogger 2009
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Or they can subscribe and get it without the preroll.
A Serious Online Video Advertising Problem - Shelly Palmer - MediaBizBlogger 2009
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