psychographic

Mindset Media specializes in what it calls psychographic measurement and targeting.

Yahoo! News: Business - Opinion 2011

ULZHEIMER: This is called psychographic data, and it's essentially shopping patterns and merchant behavior, meaning where am I shopping?

CNN Transcript Jun 27, 2008 2008

Using polls, demographic information and "psychographic" studies of lifestyles and values, they whittled their list to around 600,000 middle-aged, well-educated voters living in districts of key representatives and sent them lobbying packages.

Watering The Grass Roots 2008

There is a term from marketing that applies to this article, "psychographic".

Global Culture 2008

There is a term from marketing that applies to this article, "psychographic".

Global Culture 2008

There is a term from marketing that applies to this article, "psychographic".

Global Culture 2008

(8-percent versus 4-percent), the iPhone has a "psychographic" advantage as the go-to device for users wanting the newest technology.

SlashGear 2009

It becomes a kind of psychographic marker, like wearing laceless Chuck Taylors or ironic facial hair — a self-satisfied pose that stands for nothing and doesn’t require you to take creative responsibility.

Quirked Around 2007

It becomes a kind of psychographic marker, like wearing laceless Chuck Taylors or ironic facial hair — a self-satisfied pose that stands for nothing and doesn’t require you to take creative responsibility.

Quirked Around 2007

This is bolstered by new studies that are examining the demographic and psychographic characteristics that drive their educational and recreational activity.

Eduardo Diaz: Why We Should Support The National Museum of the American Latino Eduardo Diaz 2011