renaming

Such renaming is a pretty common practice these days to deal with lackluster sales.

INTERVIEW: Tim Pratt 2009

She called the renaming disrespectful, saying it was diverting attention away from everyday problems people at her complex face.

Judge's Return Splits Bronx 2010

* Update (12/17): as Alex Ross rightly points out in the comments, how responsible we should hold Penderecki for the renaming is unclear given the murky moral ground of totalitarian Poland. posted by Matthew @ 9: 30 AM

The song that goes like this Matthew Guerrieri 2006

* Update (12/17): as Alex Ross rightly points out in the comments, how responsible we should hold Penderecki for the renaming is unclear given the murky moral ground of totalitarian Poland. posted by Matthew @ 9: 30 AM

Archive 2006-12-01 Matthew Guerrieri 2006

He takes Penderecki to task for his opportunism* in renaming the originally abstract "Threnody" to be a remembrance of the victims of Hiroshima, but concedes that it was a canny move: "I'd wager that the ugliest, most ear-splitting piece imaginable could win over a 21st century crowd if it had the perfect title."

Archive 2006-12-01 Matthew Guerrieri 2006

He takes Penderecki to task for his opportunism* in renaming the originally abstract "Threnody" to be a remembrance of the victims of Hiroshima, but concedes that it was a canny move: "I'd wager that the ugliest, most ear-splitting piece imaginable could win over a 21st century crowd if it had the perfect title."

The song that goes like this Matthew Guerrieri 2006

I stuck with it and now, 3/4 of the way through, I just have to find out if the protagonist will actually get Don Quixote made as Don Quixote, or if the Hollywood powers-that-be will succeed in renaming it Pancho Sanza and have Quixote keep his idealism in the end?

Some more "What you're reading" responses M-mv 2004

West Ham United's new vice-chairman, Karren Brady, has said she likes the idea of renaming the club West Ham Olympic if they make their proposed move from Upton Park to the London 2012 stadium

Karren Brady to clear the air with Avram Grant at West Ham 2011

Then there was the dodge known as renaming the foie gras and daring city officials to tell the difference.

The Foie Gras Wars Mark Caro 2009

Then there was the dodge known as renaming the foie gras and daring city officials to tell the difference.

The Foie Gras Wars Mark Caro 2009