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Examples
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It was an embrace of modern science and a scientific attitude toward things, as well as the “new objectivity” or neue sachlichkeit pursued by many artists, designers and architects in European culture.
Archive 2007-05-01 enowning 2007
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It was an embrace of modern science and a scientific attitude toward things, as well as the “new objectivity” or neue sachlichkeit pursued by many artists, designers and architects in European culture.
enowning enowning 2007
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And though advertisers never tire of explaining that products themselves pale in comparison to the feelings they inspire in their owners, much of BMW's (and most German luxury brands ') appeal comes from a projection of sachlichkeit, or single-minded obsession with something for its own sake.
The Truth About Cars Edward Niedermeyer 2010
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The new line might open the brand to more non-enthusiast consumers, but it also reeks of the kind of marketing done by firms that don't have top notch products on the market (usually because of a distinct lack of institutional sachlichkeit).
The Truth About Cars Edward Niedermeyer 2010
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