soft-serve

Dairy Queen's founders -- John McCullough, his son Alex McCullough, and their partner Ronald Baker -- literally invented soft-serve, which is lower in milkfat than regular ice cream and is processed and stored at a warmer temperature.

Anneli Rufus: World's Biggest DQ Opens Anneli Rufus 2011

Dairy Queen's founders -- John McCullough, his son Alex McCullough, and their partner Ronald Baker -- literally invented soft-serve, which is lower in milkfat than regular ice cream and is processed and stored at a warmer temperature.

Anneli Rufus: World's Biggest DQ Opens Anneli Rufus 2011

True, soft-serve melts too quickly -- especially in Saudi Arabia.

Anneli Rufus: World's Biggest DQ Opens Anneli Rufus 2011

It's complete with a small refrigerator, freezer, sinks, countertop, soft-serve machine, toppings bar and power generator.

Restaurant Franchises Try Truckin' as a Way to Grow Sarah E. Needleman 2010

We were sitting side by side on the bench out front, trying to lick the drips of soft-serve from our cones before they could reach our fingers and make our hands even stickier.

Dairy Queen Lust Diane D. Gillette 2012

Up to 240 customers at once can fit into the gigantic Riyadh location, which serves the standard DQ menu -- including those signature soft-serve ice-cream treats that originally inspired the name of this fast-food chain, which opened in Illinois in 1940 and which, as part of the Berkshire Hathaway holdings, is now helmed by megabillionaire Warren Buffett.

Anneli Rufus: World's Biggest DQ Opens Anneli Rufus 2011

The soft-serve vanilla slides down and I slump onto the cement to rest.

Peter Mandel: Hiking the Great American Strip Mall Peter Mandel 2011

Up to 240 customers at once can fit into the gigantic Riyadh location, which serves the standard DQ menu -- including those signature soft-serve ice-cream treats that originally inspired the name of this fast-food chain, which opened in Illinois in 1940 and which, as part of the Berkshire Hathaway holdings, is now helmed by megabillionaire Warren Buffett.

Anneli Rufus: World's Biggest DQ Opens Anneli Rufus 2011

The soft-serve vanilla slides down and I slump onto the cement to rest.

Peter Mandel: Hiking the Great American Strip Mall Peter Mandel 2011

True, soft-serve melts too quickly -- especially in Saudi Arabia.

Anneli Rufus: World's Biggest DQ Opens Anneli Rufus 2011