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wearable content

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  • hugovk commented on the word wearable content

    wearable content, n.

    The Guardian, 20 May 2018:

    Last month, New York magazine announced an innovative way to circumvent falling print media revenues: turning headlines from the Cut, the magazine’s popular fashion section, into slogan T-shirts, in partnership with Merch by Amazon. At (£18.50) a pop, headlines such as “What do Jared and Ivanka do all day?” or “Four men and Greta Gerwig” became what Women’s Wear Daily have dubbed “wearable content”.

    August 3, 2018