wokewashing

At the same time, consumers are increasingly skeptical about these partnerships – such as corporate sponsorships of LGBTQ Pride Month – and instead see them as marketing stunts rather than acts of genuine activism. This is called “wokewashing.” [or “pinkwashing” ed.]

For Pride, Split Valuable Allies From Corporate Pandering And 'pinkwashing' , Researcher Says. What Do You Think? - Towleroad Gay News Kim Sheehan, The Conversation 2021

There is still, of course, the problem of wokewashing, a modern-day marketing tactic in which corporations superficially align themselves with progressive causes, often while continuing to perpetuate inequality or unethical practices behind the scenes.

CEOs are finally talking about racism. Will it change anything? The A.V. Club 2022