BB creams, like more and more of our makeup trends, started in Asia as “blemish balm”. The idea was that they’re like a lightweight foundation with skin-improving qualities (AKA, a tinted moisturizer). Asia is real, real big on skincare. Korea and Japan are known for their 10-step skincare routines (that is, all the face stuff that comes BEFORE even putting makeup on); this 10-step thing has been slightly debunked as most women there don’t actually follow a 10-step routine, but there are a lot more “essential” skin care steps they have outside of our basic cleanse, tone, moisturize process. Since BB creams were so popular, a buncha US lines started marketing them as “beauty balm”.
scarequotes commented on the word BB cream
http://www.jessiechar.com/post/137762205059/a-cream-for-every-letter-of-the-alphabet
BB creams, like more and more of our makeup trends, started in Asia as “blemish balm”. The idea was that they’re like a lightweight foundation with skin-improving qualities (AKA, a tinted moisturizer). Asia is real, real big on skincare. Korea and Japan are known for their 10-step skincare routines (that is, all the face stuff that comes BEFORE even putting makeup on); this 10-step thing has been slightly debunked as most women there don’t actually follow a 10-step routine, but there are a lot more “essential” skin care steps they have outside of our basic cleanse, tone, moisturize process. Since BB creams were so popular, a buncha US lines started marketing them as “beauty balm”.
January 21, 2016