Definitions
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Examples
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We're continuing to defend Lipitor where it makes sense to maximize the revenues of Lipitor through its LOE, and even smaller products such as Toviaz where we now have new data with head to head superiority against Detrol in two clinical trials.
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We're continuing to defend Lipitor where it makes sense to maximize the revenues of Lipitor through its LOE, and even smaller products such as Toviaz where we now have new data with head to head superiority against Detrol in two clinical trials.
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(See our AdWatch here that breaks down a Toviaz TV commercial.)
Going to the bathroom too often? Try lifestyle changes before medication 2010
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Pharmaceutical companies spent a whopping $126.9 million on advertising last year for five of these drugs — Detrol, Detrol LA, Enablex, Toviaz, and Vesicare, according to Kantar Media.
Going to the bathroom too often? Try lifestyle changes before medication 2010
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See our AdWatch here that breaks down a Toviaz TV commercial.
Going to the bathroom too often? Try lifestyle changes before medication 2010
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One drug, Toviaz, accounted for almost half of that, with $56.5 million in advertising, or more than double the $22.7 million the drug racked up in U.S. sales during the same year, according to IMS Health.
Going to the bathroom too often? Try lifestyle changes before medication 2010
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One drug, Toviaz, accounted for almost half of that, with $56.5 million in advertising, or more than double the $22.7 million the drug racked up in U.S. sales during the same year, according to IMS Health.
Going to the bathroom too often? Try lifestyle changes before medication 2010
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Pharmaceutical companies spent a whopping $126.9 million on advertising last year for five of these drugs—Detrol, Detrol LA, Enablex, Toviaz, and Vesicare, according to Kantar Media.
Going to the bathroom too often? Try lifestyle changes before medication 2010
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Medication: Medications such as VESIcare, Ditropan and Toviaz help with overactive bladder symptoms by relaxing the bladder muscles.
The Seattle Times 2011
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Brand names include Toviaz, Detrol, Enablex, Sanctura and Vesicare, and they can be expensive.
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