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Examples
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The word "pre-roll" is what the magazine New Scientist called a "linguistic skeuomorph."
Week in Words Erin McKean 2011
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Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, the venture capital arm of Deutsche Telekom.
Andy Plesser: Video: Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom Andy Plesser 2010
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The new offering provides visitors with a choice to click on one of three ad selections as a preferred pre-roll.
Andy Plesser: Video: Google: "Currency" of Online Video Advertising Will Shift to "Cost Per View" as YouTube Readies "TrueViews" Andy Plesser 2010
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The new offering provides visitors with a choice to click on one of three ad selections as a preferred pre-roll.
Andy Plesser: Video: Google: "Currency" of Online Video Advertising Will Shift to "Cost Per View" as YouTube Readies "TrueViews" Andy Plesser 2010
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In addition to the familiar pre-roll advertising that runs before a video, YouTube's team is pursuing channel sponsorships and deals to create Web shows around products.
Web TV's New Lineup John Jurgensen 2012
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Half of buyers of Internet-ready TVs are connecting to the Internet, video consumption on mobile devices for big publishers like iVillage is quickly increasing, linear television is inexorably moving online and to mobile devices, Madison Avenue is moving beyond pre-roll to interactive ads, and big publishers including AOL and MSNBC.com are finding new ways to connect their content with audiences outside of their giant destination sites via innovative syndication and discovery strategies.
Andy Plesser: The Word from Our Video Summit: The Revolution Is Now Andy Plesser 2011
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If you're a publisher, how are different customers and consumers interacting with the videos and where should you put your advertisements -- as a pre-roll or a post-roll?
Transcript: Josh James Steve Forbes 2010
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Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, ...
Andy Plesser: Video: Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom Andy Plesser 2010
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If you're a publisher, how are different customers and consumers interacting with the videos and where should you put your advertisements -- as a pre-roll or a post-roll?
Get Briefed: Josh James Alexandra Zendrian 2010
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Its tools are used by publishers and advertisiers to provide interactivity to pre-roll ads - often enhancing exising television 15 or 30-second commercials for use online.
Andy Plesser: Video: Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom Andy Plesser 2010
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