Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • verb Present participle of rebrand.
  • noun The association of a new brand, trademark, image, or appearance with a product or service.

Etymologies

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Examples

  • As some might say, you are simply involved in "rebranding" and are probably actively looking for religious supporters to play the token role as part of the marketing campaign.

    British Centre for Science Education, Humanism's Trojan Horse 2006

  • The belief that Republicans are running more women speaks both to the GOP's success in rebranding itself as more committed to female empowerment and to the failure of Democrats to challenge this factually flimsy strategy.

    5 myths about female candidates Post 2010

  • Imax thinks no rebranding is necessary to distinguish sizes; I know that I now have a very different, and negative, impression of the brand as a whole.

    Archive 2009-05-01 Rebecca Tushnet 2009

  • The Liberals Party will find rebranding is a game of diminuishing returns.

    Would you Like To Try A New Position ? Newmania 2008

  • I agree with Greenwald, for NPR and every other media to follow this rebranding is dangerous and sickening in the extreme.

    Easter Lemming Liberal News 2007

  • I agree with Greenwald, for NPR and every other media to follow this rebranding is dangerous and sickening in the extreme.

    Archive 2007-07-01 2007

  • What Maryland is doing under new athletic director Kevin Anderson is called rebranding.

    Yahoo! News: Business - Opinion 2011

  • What Maryland is doing under new athletic director Kevin Anderson is called rebranding.

    The Seattle Times 2011

  • What Maryland is doing under new athletic director Kevin Anderson is called rebranding.

    Yahoo! News: Business - Opinion 2011

  • The National Trust is relaunching its members 'magazine as part of its long-term rebranding strategy to challenge its formal image and modernise people's perceptions of it.

    mad.co.uk : Today's Breaking News 2010

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