sense-hitting

You might employ all the sense-hitting features of bearing and manner referred to above.

Certain Success Norval A. Hawkins

But there are methods of _inducing_ interest that are just as sure to succeed as are the sense-hitting methods by which attention may be compelled.

Certain Success Norval A. Hawkins

Use the sense-hitting method to compel it to _come back_ to you and your ideas.

Certain Success Norval A. Hawkins

If you similarly "come loaded" for sense-hitting, you will be able to get your prospect's attention originally, and to regain it whenever it is temporarily lost.

Certain Success Norval A. Hawkins

_The best sense-hitting means of compelling attention, directly relates some sense effect to the salesman's purpose.

Certain Success Norval A. Hawkins

Such illustrations as have been given above should be understood as merely suggestive of ways to use the sense-hitting method of compelling attention.

Certain Success Norval A. Hawkins

To summarize the most effective method of gaining attention -- _hit each sense to which you appeal as strongly as you can, without making a disagreeable impression, strike as many senses as possible, and keep on using your sense-hitting device as long as necessary to get or to recover exclusive favorable attention_.

Certain Success Norval A. Hawkins

This interest-inducing means must be as _sure_ in its effects as the sense-hitting method of compelling attention.

Certain Success Norval A. Hawkins

_Think out for your individual use a collection of sense-hitting devices of your own.

Certain Success Norval A. Hawkins

Therefore, if you employ restrictively the _sense-hitting_ method, you can force the man upon whom you call to give his _attention_ to you or to the presentation of your ideas.

Certain Success Norval A. Hawkins