Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- verb Present participle of
showroom . - noun gerund of
showroom ; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.
Etymologies
Sorry, no etymologies found.
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Examples
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The practice of so-called "showrooming," when shoppers hit the brick-and-mortar venues to determine whether they like an item, but then buy it for cheaper on Amazon.com, is here to stay, these experts note.
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In one of the starkest signs yet that chain stores fear a new twist in shopping, Target is asking suppliers for help in thwarting "showrooming"—that is, when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price.
Showdown Over 'Showrooming' Ann Zimmerman 2012
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Some analysts said Target's new tactics are unlikely to reverse the showrooming trend, because they fail to address the root problems traditional retailers face.
Showdown Over 'Showrooming' Ann Zimmerman 2012
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"The trend toward more exclusives has been growing anyway, and showrooming is just another accelerant," wrote Sean McGowan, a senior analyst at Needham & Company, in an e-mail message.
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Target Looking to Halt 'Showrooming' by Shoppers WSJ's Ann Zimmerman has details of Target stores making efforts to deter shoppers from 'showrooming', the act of viewing a product in the store and then purchasing it online from another retailer.
unknown title 2012
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Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.
NYT > Home Page By JULIE BOSMAN 2011
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showrooming effect is often blamed for diminishing retail returns.
Forbes.com: News Laura Heller 2012
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