Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
  • noun A phrase used repeatedly, as in advertising or promotion.
  • noun A battle cry of a Scottish clan.

from The Century Dictionary.

  • noun The war-cry or gathering word or phrase of one of the old Highland clans; hence, the shout or battle-cry of soldiers in the field.
  • noun Figuratively, the distinctive cry of anybody of persons.

from the GNU version of the Collaborative International Dictionary of English.

  • noun The war cry, or gathering word, of a Highland clan in Scotland.
  • noun A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun obsolete A battle cry (original meaning).
  • noun A distinctive phrase of a person or group of people.
  • noun advertising A phrase associated with a product, used in advertising.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun a favorite saying of a sect or political group

Etymologies

from The American Heritage® Dictionary of the English Language, 4th Edition

[Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew + gairm, shout.]

from Wiktionary, Creative Commons Attribution/Share-Alike License

Scottish Gaelic sluagh-ghairm 'battle cry'

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Examples

  • I don't know what their slogan is shorthand for, but its implication is, to put it mildly, not a good starting point.

    Archive 2008-01-01 2008

  • The Thai slogan translates as "colours of the south".

    Thailand Blogs 2009

  • Senator Clinton slogan is about her been selfish and Senator Obama slogan is about everybody.

    Superdelegate deluge 2008

  • All demonstrations against the war march under pacifist slogans such as, “Bring Home The Troops. ” This slogan is aimed at the capitalists themselves?

    Think Progress » An Inconvenient Truth and An Intolerable Summer 2006

  • All demonstrations against the war march under pacifist slogans such as, “Bring Home The Troops. ” This slogan is aimed at the capitalists themselves?

    Stern outtakes! « BuzzMachine 2005

  • This new "slogan" is disrespectful of our present growers as well as previous growers.

    Sound Politics: Apple Capital no more? 2006

  • One time Tom sent a boy to run about town with a blazing stick, which he called a slogan (which was the sign for the Gang to get together), and then he said he had got secret news by his spies that next day a whole parcel of Spanish merchants and rich A-rabs was going to camp in Cave Hollow with two hundred elephants, and six hundred camels, and over a thousand "sumter" mules, all loaded down with di'monds, and they didn't have only a guard of four hundred soldiers, and so we would lay in ambuscade, as he called it, and kill the lot and scoop the things.

    Adventures of Huckleberry Finn 1884

  • One time Tom sent a boy to run about town with a blazing stick, which he called a slogan (which was the sign for the Gang to get together), and then he said he had got secret news by his spies that next day a whole parcel of Spanish merchants and rich A-rabs was going to camp in Cave Hollow with two hundred elephants, and six hundred camels, and over a thousand "sumter" mules, all loaded down with di'monds, and they didn't have only a guard of four hundred soldiers, and so we would lay in ambuscade, as he called it, and kill the lot and scoop the things.

    The Adventures of Huckleberry Finn Mark Twain 1872

  • The company's slogan is embossed in light green letters below the opening: "Beyond a joint."

    The year is 2020: What's happening with marijuana? Michael S. Rosenwald 2010

  • You got your viral on, Lenovo, but now your new slogan is "That's What She Said."

    - The Consumerist 2009

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