Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • transitive verb To persuade not to believe in the advisability, worth, or truth of something.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • verb transitive To cause to appear less attractive to consumers or adherents.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

un- +‎ sell

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