Onsite targeting is technology that plugs into any existing webpage’s framework and transforms the formerly static space into a "live zone" that rotates dynamic, personalized, and relevant content designed to appeal to all of a brand’s diverse customer audience.
Direct digital marketing is defined as relevant digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail. With the evolution of direct marketing to direct digital marketing, addressability comes in the form of the three primary digital channels of email, mobile, and Web.
Comments by soph1172
soph1172 commented on the word onsite targeting
Onsite targeting is technology that plugs into any existing webpage’s framework and transforms the formerly static space into a "live zone" that rotates dynamic, personalized, and relevant content designed to appeal to all of a brand’s diverse customer audience.
http://retailcustomerexperience.com/article.php?id=1303&na=1
http://www.ecommercetimes.com/story/Snapping-Up-Endangered-Sales-With-On-Site-Targeting-67579.html
August 12, 2009
soph1172 commented on the word direct digital marketing
Direct digital marketing is defined as relevant digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail. With the evolution of direct marketing to direct digital marketing, addressability comes in the form of the three primary digital channels of email, mobile, and Web.
August 10, 2009