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scarequotes commented on the word cagency
https://www.adweek.com/agencyspy/introducing-your-new-least-favorite-buzzword-cagency/144287
According to Campaign’s Gideon Spanier, Accenture Interactive managing director of Europe, Africa and Latin America Anatoly Roytman took the opportunity to reveal that his network is developing a new offering: the “cagency.”
The concept is a consulting firm combined with a creative shop, which is also known as any ad agency worth a damn.
July 4, 2018