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Examples
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The larger Vindicta subreddit was created as a space for femcels to discuss “looksmaxxing,” or improving their physical appearance with a combination of “soft” (makeup) and “hard” (plastic surgery) approaches, but has recently seen a diluting influx of non-femcels looking for beauty advice and sometimes offering words of encouragement.
What Do Female Incels Really Want? Kaitlyn Tiffany 2022
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“Looksmaxxing”, the act of maximising your physical attractiveness based on a set of rigid criteria, also increased in usage in 2024.
Rawdogging, brat and looksmaxxing: Guardian’s breakthrough words of 2024 Olivia Lee 2025
tankhughes commented on the word looksmaxxing
https://www.youtube.com/watch?v=Z3zehSJgE8Y An unhealthy set of trends to try to change the jaw and face shape that began in incel forums. Related terms: mogging, mewing, jelqing (nsfw), bonesmashing, hunter eyes.
February 8, 2024
tankhughes commented on the word looksmaxxing
"He's like Scottish-maxxing right now" https://youtu.be/68Y7r2-PSMI?si=NX-By2Q4ceg2uRub&t=1207
January 5, 2025