Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun Exaggerated praise, especially when used in publicity.
from The Century Dictionary.
- noun Systematic puffing; extravagant praise.
from the GNU version of the Collaborative International Dictionary of English.
- noun The act of puffing; bestowment of extravagant commendation.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun An act of
puffing . - noun
Fulsome public praise .
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- noun a flattering commendation (especially when used for promotional purposes)
Etymologies
Sorry, no etymologies found.
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Examples
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Reality: puffery is anything a judge, NAD, or arbitrator says a consumer clearly should not rely on.
Archive 2009-06-01 Rebecca Tushnet 2009
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They have every reason to engage in puffery regarding the less fraudulent nature of its clickers.
Google and Click Fraud: Behind the Numbers - Freakonomics Blog - NYTimes.com 2008
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In response to the shareholder lawsuit, Moody's argued that its claims to independence and ratings integrity were just "puffery" - legalese for innocent exaggeration:
GlobalResearch.ca 2009
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The puffery is gone, it’s stripped down to the facts that I could verify (and a couple that I couldn’t), everything is footnoted, and it is now completely neutral.
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But of course, it’s Hollywood, and the gentlemen on the tape who have been caught blatantly contradicting themselves, swanning about and engaging in puffery of the first order, are shameless enough, and arrogant enough not to care.
Hollywood Producers Damn Themselves With Their Own Words | Disinformation 2007
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Celebrity chatter is my guilty pleasure, but the Fug Girls call the puffery to account.
Design Observer: Main Posts Design Observer 2010
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For evidence of Obama's "puffery" we have a Republican senator running for re-election.
Report: Both Obama And Clinton Embellished Senate Roles 2009
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For evidence of Clinton's "puffery" we have timelines of when things happened, we have her own schedules, etc.
Report: Both Obama And Clinton Embellished Senate Roles 2009
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Such "puffery" was not unique, nor was it limited to the beauty products available for women.
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Such "puffery" was not unique, nor was it limited to the beauty products available for women.
Archive 2008-10-01 2008
alexz commented on the word puffery
" However, using anonymous accounts for blatant misrepresentation and puffery - known as sock puppetry - is often spotted and the offending content challenged or removed by other editors. "
- BBC article about Wikipedia.
April 24, 2015