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Examples
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But, bla bla bla, theme schmeme, we all know it's about the pink-haired girls and real-life Magritte tableaux, awesome footwear, naked people on hobby-horses, beautiful fire, and all the other indescribable stuff that flashes in your head when someone asks "What's Burning Man?" and you can't explain.
Boing Boing: August 20, 2006 - August 26, 2006 Archives 2006
whichbe commented on the word schmeme
Noun. A signifier or unit of cultural information that is quickly spread, which transmits selfish or highly convoluted instructions, plans, designs, or a program of action to be followed.
May 24, 2007