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Examples
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I never got a call back from the people at the San Francisco Chronicle about the pronunciation of the word spadia, but I found this: "It's a variation on the partial-page ad that wraps around the comics, which is called a spadea pronounced spay-dee-uh."
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However, this is the same source which says a spadia is the same as a gatefold, which it is not.
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A spadia is a page wrapped around the spine of a periodical so as to appear as a narrow flap or partial page.
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As for "spadia," I'd never heard of it either, even though I used to work in advertising and (editorially) in newspapers (and ruined more than a few pairs of slacks at the presses).
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FYI, one source claims that that the spadia appeared first about 15 years ago.
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I'm wondering if the Greek root of the latter half of that word might also be the origin of our "spadia."
john commented on the word spadia
"In this morning’s New York Times, NBC promoted the television shows 'Heroes,' 'Chuck,' 'Bionic Woman,' and 'Journeyman' with the ads, which consisted of a back page that folded over to occupy about a quarter of the front cover. They ran in the Metro, Business Day, SportsMonday and The Arts sections.
According to a press release from the Times, these ads are called 'spadias' and this was 'the first time all four front/backs have been purchased in one day by the same advertiser.'"
The New York Times, NBC Wraps Newspapers in Ads, by Jennifer A. Kingson, September 24, 2007
July 25, 2008
reesetee commented on the word spadia
Sometimes spelled spadea also. I believe the NYT just started using them in 2007.
July 29, 2008