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tankhughes commented on the word sparklewashing
"Perhaps the choice is a form of atonement for company founder Cecil Rhodes’s unabashed imperialism, for the blood diamond scandals, and for the ongoing exploitation of miners. Call it sparklewashing."
https://wordworking.medium.com/all-that-glitters-diamonds-and-the-cultivation-of-desire-c7b8dcf7c82e
Like whitewashing or greenwashing.
February 8, 2023