Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The practice of making
parodies ofcorporate andpolitical advertisements in order to make anironic statement .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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The launch of "Black Spot" sneakers is accompanied by a "subvertising" campaign aimed at humiliating Phil Knight and the Nike corporation.
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As a form of communication, it comes in many varieties: political graffiti, graffiti art, advertising, gang-related tagging, drunk shaming, culture jamming subvertising, etc.
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I can see them being targets for some subvertising or adbusting. yeah - it's Ken's idea.
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Actions like writing, blogging, subvertising and critiquing cultural products such as song lyrics, films and TV shows are often considered indulgent or a less effective form of activism.
Red Pepper Catherine Redfern 2010
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For this event, we will curate a panel, moderated by The Wooster Collective, including some of the renegades leading the subvertising charge: Steve Lambert, artist and creator of Anti-Advertising Agency and Jordan Seiler of The Public Ad Campaign Video kills the display ad … metricsADOTAS - Bambi Francisco, co-founder and CEO of Vator. tv said, "Video will kill the display ad," after a recent meeting [...]
Adotas 2009
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Submit a link to anything interesting: news article, blog entry, video, picture ... subvertising.
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Subvertising, in which activists subvert advertising often using the language and style of the brand itself, is also known as culture jamming, or brandalism – a mashup of brand and vandalism.
Brandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast Gemma Ware 2023
frogapplause commented on the word subvertising
The Decapitator is a serial billboard executioner in London. His corpses have mostly been spotted in the East End, streets away from where the notorious serial killer Jack The Ripper killed a series of prostitutes.
The vandalism is a form of sub-vertising – advertising parodies - which has been made popular by urban street artists like Banksy.
June 29, 2008
bilby commented on the word subvertising
How does he 'execute billboards'?
June 29, 2008
frogapplause commented on the word subvertising
He "decapitates" the models and public figures pictured in advertisements.
June 29, 2008