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Examples
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An aging and fattened population that's growing more averse to new clothes, together with growing demand for "athleisure" shoes used both for working in the office and working out at the gym, is pushing footwear to a new round of growth.
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That's given way to what marketresearch.com unit Packaged Facts refers to as the "athleisure" shoe category--a fashionable shoe that's comfortable enough to travel in.
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Leela is a new line of women's athleisure clothing that launched in February.
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Surveys by Packaged Facts, in addition to predicting a wave of growth in the footwear industry to nearly $50 billion by 2010 up 13% from 2006 show that consumers will increasingly buy athleisure shoes.
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An entire industry has even sprung up to give optimization a uniform: athleisure, the type of clothing you wear when you are either acting on or signaling your desire to have an optimized life.
Athleisure, barre and kale: the tyranny of the ideal woman Jia Tolentino 2022
hugovk commented on the word athleisure
athleisure, n.
The Guardian, 12 April 2016:
May 5, 2016