connotation

from The American Heritage® Dictionary of the English Language, 5th Edition.

• noun The act or process of connoting.
• noun An idea or meaning suggested by or associated with a word or thing.
• noun The set of associations implied by a word in addition to its literal meaning.
• noun Logic The set of attributes constituting the meaning of a term; intension.

from The Century Dictionary.

• noun Secondary denotation; reference to something besides the object named.
• noun That which constitutes the meaning of a word; the aggregation of attributes expressed by a word; that which a word means or implies: distinguished from denotation. See extract, and connote, v.

from the GNU version of the Collaborative International Dictionary of English.

• noun The act of connoting; a making known or designating something additional; implication of something more than is asserted.
• noun a meaning implied but not explicitly denoted by some word or expression, which may be understood in addition to the explicit primary meaning.
• noun (Logic) the full set of necessary properties possessed by all the objects within the extension of a term; the intensional meaning of a term, which determines the objects to which the term applies; the intension of a term.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun A meaning of a word or phrase that is suggested or implied, as opposed to a denotation, or literal meaning. A characteristic of words or phrases, or of the contexts that words and phrases are used in.
• noun A technical term in logic used by J. S. Mill and later logicians to refer to the attribute or aggregate of attributes connoted by a term, and contrasted with denotation.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

• noun an idea that is implied or suggested
• noun what you must know in order to determine the reference of an expression