personalization

Some personalization is available on the mobile version (non-app) if you register your phone number and Zip Code.

Mobile: GPShopper Receives Investment from Secretive NY Investment Bank « ResourceShelf 2007

Surf Canyon recently released an option for users who want long-term personalization, found at my. surfcanyon.com.

Web Searches That Really Bear Fruit 2009

Sync: Do you think gamers will enjoy the increase in personalization?

Tiger talks: A chat with the golf great | Sync Blog 2007

Loomia is one company that offers white-label personalization software.

Last.fm to Add Video Recommendations 2007

The personalization is amazing, because you can basically create yourself, which you couldn’t do before [gamers can now important a photo of their face to "see" themselves in the game].

Tiger talks: A chat with the golf great | Sync Blog 2007

This is known as personalization in the mobile space.

Chris Brassington: Mobile Coupons Are Failing to Catch On: Why? 2010

Then there's passive personalization, which is when a company provides you information based on watching what you do, though not necessarily in a creepy way.

Once Bitten, Twice Bold Erika Brown 2006

But, later, I was surprised to hear Adam criticize personalized feed readers:One of the things that works pretty well today -- even with Amazon -- is things that are global where the personalization is a global and essentially says here's what I know about you and here's what I know about the world.

Adam Bosworth on personalization Greg Linden 2005

Historically a personalization may have arisen, in some cases, through the isolation of an epithet of a deity (so, for example, Fides may have come from Dius Fidius), [1188] but in such cases the psychological basis of the personalization is the same as that just stated.

Introduction to the History of Religions Handbooks on the History of Religions, Volume IV Crawford Howell Toy 1877

It's called personalization, and on the surface, it sounds like a good thing.

TIME.com: Top Stories 2011