ludification

I think the real reason Jesse Schnell's paternalistic ludification idea shocked folks and I think he's right that we're moving toward this is that people expect games to be separate from real life.

Farmville = ? 2010

There, as I read it (and Julian, correct me if I'm wrong), there is a suggestion that, in a way, the ludification of daily life (in our media consumption, or engagement with everything from tax software to atm interfaces) is the way it is beginning to be presented as game-like, providing performative challenges for the user.

Against Exceptionalism: A New Approach to Games 2006

"Their leading men are damnable rich, inexplicably covetous and proud; like Ethiopians, white in the teeth only; full of ludification and injurious dealing."

Customs and Fashions in Old New England Alice Morse Earle 1881

I will discuss how it may function culturally by using theoretical concepts of militarization, megaspectacle, and the ludification of culture.

Masters of Media kesh 2010

I shall connect the war video games with larger cultural trends theorized as: the concept of militarization, the concept of the megaspectacle, and the ludification of culture.

Masters of Media kesh 2010

This function will be theorized along concepts of militarization, megaspectacle, and ludification of culture.

Masters of Media kesh 2010

At this point I would also like to introduce the research done by Joost Raessens, Jos de Mul and Valerie Frissen on the play element in culture: "Because digital technologies seem to stimulate 'playful goals' or the play element in culture, we investigate the ways in which mobile phones, the Internet, and computer games not only facilitate the construction of these playful identities but also the advance of the ludification of culture in the spirit of Johan Huizinga's Homo Ludens" (Raessens: 2009, p. 3).

Masters of Media kesh 2010