Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun marketing A class of
products that areaffordable for the generalconsumer but positioned asluxury goods.
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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He also oversaw vividly sexualised publicity campaigns – such as an advert for the scent Opium, featuring a naked Sophie Dahl – that grabbed attention and a hugely increased share of what became known as the "masstige" or prestige mass market.
Tom Ford takes fashion back in time to find its lost mystique 2011
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One beauty products wholesaler deemed it "masstige" -- the notion of selling affordable, prestigious products to the masses.
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Earlier in the day, Mr. Lagerfeld reiterated his support for so-called masstige collections, the craze for which he ignited with his 2004 collection for H&M.
NYT > Home Page By ERIC WILSON 2011
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Hisayuki Suekawa , Shiseido's incoming chief executive, said the company plans to ramp up distribution in China of "masstige" products, a cross between mass market and prestige items, which typically sell for about $10.
Shiseido has eye on China Mariko Sanchanta 2011
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In September, Kaiser Karl canceled his Lagerfeld fashion show, revealing plans to create a "masstige" ready-to-wear collection that would be sold online and available next fall.
Karl Lagerfeld To Design For Macy's The Huffington Post News Team 2010
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In September, Kaiser Karl canceled his Lagerfeld fashion show, revealing plans to create a "masstige" ready-to-wear collection that would be sold online and available next fall.
Karl Lagerfeld To Design For Macy's The Huffington Post News Team 2010
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The Silverjet concept was interesting though, since it had its core the idea of "mass luxury", what some called "masstige".
Alison Stein Wellner: Silverjet Folds, Mass Luxury Finished? 2008
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Arnault, for one, is disdainful of "masstige," or prestige for the masses.
BEST OF THE BEST 2007
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Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or "masstige," market.
News 2010
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Not only are these threads organic and carefully crafted, but as a stand against all that John Patrick Organic is leading the campaign to end what he calls "masstige" or "mall-sprawl robostyle, toxic denim, and sweatshop 'it' things."
INHABITAT Diane Pham 2010
smilefeo commented on the word masstige
A retail category that includes relatively low priced goods that come with a relatively prestigious brand name; goods and services priced between low-end, mass market items and high-end, prestigious items. Also: mass-tige.
Target was one of the first to push masstige with its introduction of Mossimo and Michael Graves products. Sephora is also a great example, as it offers high-end beauty products at accessible prices in a large number of locations, many of them urban, streetfront properties. Other burgeoning masstige retailers include Kohl's and Wal-Mart.
There's a second sense of this blend of mass and prestige that shows up only rarely in the written record: a fashion statement that mixes both mass-produced and prestigious clothes.
March 4, 2007