omnichannel

And we feel great about the marketing campaign, which in many ways is going to be omnichannel this year, as well as the assortments and in-store execution.

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For example, the ongoing investment in the omnichannel strategy, including the store-to-door fulfillment strategy, is adding costs.

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With regards to MAGIC Selling training, omnichannel, My Macy's, can you just update us with regards to what innings you actually are in?

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In terms of omnichannel, I would say the same thing.

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Offsetting this benefit from credit, as well as the $20 million reduction in depreciation and amortization, was 3 main factors: one, an investment in selling expense to drive our sales growth; two, investment in our omnichannel strategy, including the costs associated with our store-to-door strategy; and three, stock-based compensation, which increased $18 million over last year in the second quarter.

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And then, beyond just in terms of the inventory and the margin, on the SG&A front, I mean, obviously, you talked about continuing to invest in omnichannel and -- but help us think about contingencies plans on the expense side.

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M - News today outlined a series of technology-related innovations being launched or piloted in its stores and online sites as part of the company's omnichannel strategy to drive sales growth at Macy's and Bloomingdale's.

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The ultimate goal of our omnichannel strategy is to build deeper relationships with customers and to ensure Macy's and Bloomingdale's are accessible no matter how or when our customers prefer to explore or shop.

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"To Macy's and Bloomingdale's, RFID is a tool to better serve customers and drive sales by ensuring we have the right product in the right place at the right time for our in-store and omnichannel shoppers,"

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The Internet with our omnichannel strategy is continuing to produce terrific results with a 40% sales increase in the second quarter.

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Ask any retail expert what the key to M&S’s future sustained success will be, and you will be told that it needs to be “omnichannel”: meaning an integrated approach to the customer experience in the digital and physical world.

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